Quest # 9 - How Much Should You Charge?
If you're like most speakers, setting your fees and prices is a real-life nightmare. Are your fees high enough? Or are they too high? "How Much Should You Charge?" explores the fascinating (and sometimes unnerving) world of setting fees and prices.
Objectives of this Quest
In this Quest, you will:
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- Explore the psychology behind setting your fees and prices.
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- Consider why it’s vital that you always “run the numbers”.
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- Explore a variety of ways of determining the “right” price for your products and services.
Questions answered during this Quest include
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- What’s the difference between “perceived value” and “preconceived value”, and how can you make them work for you?
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- What are price breakpoints and how do you use them effectively?
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- What’s the difference between someone wanting your product and needing your product? Which is better?
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- Which is better, raising your fees or lowering them? (Choosing incorrectly can cost you, big time!)
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- How much is your time really worth, and how does it factor into setting your fees and prices?
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- Why can it be most effective to first decide on your price and then develop your product?
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- Why is it essential that you avoid “commodity perception”?
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- How do you calculate the cost of preparing your speech?
Videos in the “How Much Should You Charge?” Quest
- The importance of “running the numbers”
- The perils of inventory
- The psychology of pricing
- Defining your product’s perceived value
- How to handle the trap of pre-conceived value
- How to use price breakpoints
- Want vs. need
- Increasing desirability
- Development, production, and marketing costs
- How much is your time worth?
- Should you start with your price and work backwards?
(To serve the needs of our members, Pro Speaker YOU reserves the right to add, remove, or update videos on this list at any time.)
