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“Speaking of the Future”
Glossary of Terms
for the
Speaking, Training,
and Meetings Industry
A - B C - E F - L M - O P - S T - W
| Canned | |
|
Slang term for a presentation which has not been customized for a particular audience or situation; generally a derogatory term, as audiences and meeting planners want presentations that have been customized to meet their particular needs. | |
| Certified Speaking Professional | |
|
An earned designation from the National Speakers Association, indicating the attainment of professional speaker status. | |
| Classroom seating | |
|
A common seating arrangement where the audience is seated at tables with everyone facing the front of the room. Generally used in training environments. | |
| Client | |
|
(1) in business, a customer; (2) in the Internet, the computer that is accessing the Internet. When you are browsing the Internet, your own computer is a ‘client’. See ‘server’. | |
| Cold calling | |
|
The process of contacting someone by phone with whom you’ve had no prior contact, for the purpose of soliciting business. See ‘warm calling’. | |
| Copyright | |
|
A speaker’s creative works are protected by international copyright law, and their duplication without expressed written authorization is illegal. | |
| CSP | |
|
Abbreviation for Certified Speaking Professional. See ‘Certified Speaking Professional’. | |
| Decision maker | |
|
The person who renders the final decision on whether or not you will be hired for an engagement. | |
| Demo tape | |
|
An audio or video tape which showcases the speaker’s skills. | |
| Direct mail | |
|
The process of marketing to large numbers of people by regular mail. | |
| Emcee | |
|
Short for Master of Ceremonies. See ‘Master of Ceremonies’. | |
| E-zine | |
|
A marketing or communications ‘newsletter’ which is distributed via e-mail. | |