Goof #1 --- Thinking You're a Speaker!
Whenever I've spoken to beginning speakers, I’ve always stressed one thing — “You are not speakers. You are business owners!” It's not just the words... it's the mindset. When you're on the platform, you need to think like a speaker. And when you're off the platform (which is most of the time), you need to think like a businessperson and make business decisions!
For anyone who knows me, this one is a given. Through the years when I've spoken to beginning speakers, I’ve repeatedly stressed — “You are not speakers. You are business owners!”
Yet I’ve seen speakers make this blunder, time and time again. Speakers make it every time they make a decision based on emotion or passion, rather than on good old-fashioned business sense.
This doesn’t mean you shouldn’t have passion, that you shouldn’t follow your heart. Passion is vital to your business. But did you catch that? I said “passion is vital to your business”! Passion is vital, but you can’t forget that, fundamentally, it’s a business.
So put your passion where it belongs — into your speeches and programs. But when it comes to your off-stage activities, remember — it’s a business!
So here are my recommended Action Steps to thwart this problem: